An overhaul of the company’s digital presence – much like the printed publications, the aim was to slowly change perception of the company through a fresh focus on more stylish imagery and details.
Instagram, which is still arguably the most popular social media platform, became a big focus and I worked tirelessly scheduling posts, copy writing, and engaging influencers and collaborators – organically growing the follower base from 3000 to 15,500 in 18 months. Now, almost 4 years on, the follower base is at over 22,000, with an average of 150+ likes per post.
I also managed all the other social media platforms, as well as have worked extensively on the new-look website, solely managing front-end of the website with design direction, database management, copy writing and image curation.
• Instagram • Facebook • LinkedIn • Pinterest • EDMs through Mailchimp • Website content creation + management
“Daily tasks include; designing/curating and scheduling posts and instagram stories, copy writing, engaging influencers and collaborators – organically growing the follower base from 3000 to 15,500 in 18 months.
Now, almost 4 years on, the follower base is at over 22,000, with an average of 150+ likes per post. ”
Live examples:
